ABM Account Based Marketing
ACV Annual Contract Value
AOV Average Order Value
API Application Programming Interaface
ARR Annual Recurring Revenue
B2B Business to Business
B2C Business to Consumer
CAC Customer Acquisition Cost
CEO Chief Executive Officer
CFO Chief Financial Officer
CMO Chief Marketing Officer
CMS Content Management System
CPC Cost Per Click
CPL Cost Per Lead
CPM Cost per thousand
CRM Customer Relationship Management (software)
CRO Conversion Rate Optimization
CRO Chief Revenue Officer
CTR Click Through Rate
DAM Digital Asset Management
DMP Data Management Platform
DSP Demand Side Platform
EMS Event Management Software
ICP Ideal Customer Profile
KPI Key Performance Indicator
LTV Lifetime Value
MAP Marketing Automation Platform
MCM Marketing Campaign Management
MQL Marketing Qualified Lead
MRR Monthly Recurring Revenue
PPA Pay Per Acquisition
PPC Pay Per Click
ROI Return on Investment
SEM Search Engine Marketing
SEO Search Engine Optimization
SMM Social Media Marketing
SQL Sales Qualified Lead
URL Uniform Resource Locator
VOC Voice of Customer
YOY Year Over Year

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The majority of marketers who adopt the agile methodology report that their teams are more productive, get campaigns to market faster, and improve their business results. Employees also often report significant satisfaction with the agile method. A key organizational principle of agile marketing is the sprint. Continue reading

As marketers we should be talking with customers ourselves and bringing research to sales. But whether it’s an enterprise sales rep closing $1 million deals or a retail salesperson in the clothes section helping people buy something that looks good on them, salespeople have orders of magnitude more customer contact than we ever will. So be close to your salespeople and learn from them about your customers. Continue reading

Twitter gives you many options to target your ads including remarketing to your website visitors and targeting based on interest, geography and behavior.

The most specific way to target, though, and to target members of a Twitter List that you created. This can also be an excellent part of your influencer marketing. You can easily create a List by uploading email addresses or other identifying information, or adding Twitter accounts one by one. Continue reading

When you start advertising with Google AdWords you’ll probably have pretty broad keyword targeting. What you’ll find is that many people who are seeing your ads – and costing you Benjamins by sometimes clicking on them – are actually looking for things unrelated to your products and services. By systematically weeding out these inappropriate searches you can keep improving on your targeting and ROI. Continue reading

Around Christmas it’s not uncommon for companies to send consumers small product samples in the mail. And if you’ve ever owned a small business you’ve probably gotten sample company pens from promo companies. Done more creatively dimensional direct mail is a good way to get the attention of a prospect who has otherwise been ignoring your other marketing. Continue reading