Louis Gudema

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Louis Gudema

About Louis Gudema

Louis Gudema has worked with a broad range of companies, from MIT startups to Fortune 10 companies. He now helps small- and mid-sized businesses grow faster by implementing the fastest, least expensive, and most cost-effective revenue programs as described in his Bullseye Marketing Framework.

Why companies now need a Chief Revenue Officer, and why CROs need revenue agencies

Today’s B2B business environment provides new and increasingly demanding revenue generation challenges, including rapid changes to our buyer’s journeys, an overwhelming proliferation of sales and marketing technologies, and the need for people in sales and marketing to have radically different skills than just a few years ago. The last thing companies need to add to [...]

By | 2017-09-19T14:16:53+00:00 May 20th, 2014|marketing strategy, revenue agency, revenue strategy, sales strategy|Comments Off on Why companies now need a Chief Revenue Officer, and why CROs need revenue agencies

What SMBs can do to cross the digital marketing divide

The Internet giveth and the Internet taketh away. For small and mid-sized businesses – including the smallest, which are just one person — the Internet has provided huge advantages. Relatively inexpensively they can create a basic website or blog and potentially reach a global market. They can get up and running on search advertising platforms, [...]

By | 2017-09-19T14:18:13+00:00 May 19th, 2014|digital marketing, SMB|Comments Off on What SMBs can do to cross the digital marketing divide

The value of a sales and marketing audit

A sales and marketing audit, one of the services that revenue + associates provides, supplies a company with insights into the strengths, weaknesses, opportunities and threats of its sales and marketing strategy and operations. It can be a valuable first step in a company increasing revenues and profits through measurable improvements in its sales and marketing. Fundamental to [...]

By | 2017-09-19T14:19:16+00:00 May 19th, 2014|Uncategorized|Comments Off on The value of a sales and marketing audit