Publishers with quality content are undermining their brands and providing their visitors with a poor experience by attempting to maximize revenue through paid links to poorly targeted, often low-quality third-party content.
You can read my full post, and the very lively discussion it provoked, including a response from Outbrain, on the Econsultancy blog at http://econsultancy.com/us/blog/62812-when-bad-content-happens-to-good-websites
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