I recently came across research that’s been done over the past decade in the UK on the effectiveness of branding versus direct response ad campaigns.

Last week I attended a panel on “The Future of Small, Private Colleges” at McLane Middleton, a New England law firm. One of the panelists

When you boil it down, (I am not the first to say that) marketing consists of getting the right message to the right person at

This recent photo from the summit of Mount Everest is tragic: The New York Times reports that at least 10 people have died attempting to

Last week on the Software Channel Partner Podcast, Forrester principal analyst Jay McBain was my guest. He had lots of surprising and useful insights about

Last week I saw a post (from 2012) with a marketing term that I hadn’t encountered before: profit horizon. The idea (or question) is, What’s

What do these have in common? A supermarket A car dealership An insurance agency A movie theater Upwork, Catalant and other sites for hiring professionals

Next Thursday, April 25, the Boston Sales and Marketing Innovators (SAMI) meeting (sorry, it’s sold out)  will host Dave Gerhardt, VP of Marketing at Drift.

Companies that market more and better grow faster. Deloitte estimates that enterprises dedicate about 11% of their expenses to marketing. That’s how they got big;

I’ve launched a new podcast, the Software Channel Partner Podcast. (You can download it on Apple, Google, Spotify, and other podcast apps.) It’s in support