I recently attended a conference and heard Tom Libretto, CMO of Pegasystems, be interviewed on how to do customer research. At the beginning of the

The massacre in the New Zealand mosques raises again the question of how the social media platforms can control content. The terrorist who killed fifty

Unless you already have a huge following (and I do mean huge), it’s unlikely that many people will see the next piece of content that

I regularly see surveys and articles about the B2B marketing tactic/channel that works better than all others. It’s events. Well, no. Not really. It’s email.

Last week the unimaginable happened to Nike: the shoe of the most heralded college basketball player, Zion Williamson, split apart; he hurt his knee and

I recently did work with a company that wanted help on marketing a new product. It was very cool. They had probably spent $1 million

In September, 2017, I wrote a lengthy analysis of HubSpot’s customer acquisition costs (CAC), showing that it had more than doubled in just a few

I knew this. So I wasn’t surprised by the results. If you post to LinkedIn on Friday afternoon your post won’t get seen by nearly

I recently read Bad Blood, the book about charismatic sociopath Elizabeth Holmes and her medical device startup, Theranos. Bill Gates entitled his review, “I couldn’t

It’s no secret that President Trump is an active user of Twitter. David Meerman Scott thought that had a big impact on why Trump won.