analytics

Home/analytics

CFOs and CMOs actually have much that they can work on together

Traditionally CFOs and CMOs have not been best friends. That’s not surprising considering that CFOs are hard numbers people and the most famous marketing phrase is ““Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That was said, though, a century ago. Things have changed. […]

By | 2017-09-19T14:11:04+00:00 July 24th, 2014|analytics, digital marketing, marketing strategy|Comments Off on CFOs and CMOs actually have much that they can work on together