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The Bullseye Marketing Framework

This should be a golden age of marketing. More channels and tools exist to reach, persuade and gain customers than ever before. A new channel – social media, mobile, the Internet of Things, etc. — is added seemingly every year. Thousands of companies now offer some flavor of marketing technology [...]

By | 2017-09-21T21:26:30+00:00 August 27th, 2017|marketing strategy, SMB, Uncategorized|Comments Off on The Bullseye Marketing Framework

What SMBs can do to cross the digital marketing divide

The Internet giveth and the Internet taketh away. For small and mid-sized businesses – including the smallest, which are just one person — the Internet has provided huge advantages. Relatively inexpensively they can create a basic website or blog and potentially reach a global market. They can get up and running on search advertising platforms, [...]

By | 2017-09-19T14:18:13+00:00 May 19th, 2014|digital marketing, SMB|Comments Off on What SMBs can do to cross the digital marketing divide