In this unique report we look at the adoption rate of marketing technology by 351 mid-market companies. While others have looked at the adoption rates of one or two programs, this is the only report that acts as a kind of digital maturity model comparing the adoption rate among tech companies to those of in all other industries.

For most industries the adoption rate is surprisingly low. For individual companies this means that the early-adopter opportunity from adopting a comprehensive, data-driven revenue generation program is considerable. So why aren’t they doing it?

In the report we go on to review reasons why the adoption of marketing technology may be so slow and what martech vendors can do to improve it.

Whether you’re with a martech vendor looking to increase your rate of growth, or with a company in another industry wanting to learn about untapped demandgen opportunities, this free report has something for you.