In this report we look at the sales and marketing programs of 196 B2B mid-market companies. They all have revenue between $10 million and $100 million and operate on a national and, in many cases, global level. Yet the adoption of modern sales and marketing programs is very low.
For individual companies the opportunity from adopting a comprehensive, data-driven revenue generation program is considerable.
And while all of these companies are all headquartered in New England, nationally the situation may be even worse. For example, in our sample 29% of companies have installed a marketing automation program, but nationally Sirius Decisions recently reported that only 16% of B2B companies have.