In this report we look at the marketing programs of 351 B2B with about 50-1000 employees. They all operate nationally and in some cases globally, yet the adoption of modern sales and marketing programs is very low — except for the software companies.

For individual companies the opportunity from adopting a comprehensive, data-driven revenue generation program is considerable as those with the most robust programs are growing five times faster than those that lack them.

A 2018 update, soon to be released, showed little change.