Empowering Channel Partners

To empower channel partners to drive more revenue to vendors, we enable them with both education and execution.

Because different individuals may have different learning styles, our marketing education includes:

  • Interactive marketing workshops for partners on how marketing can drive faster growth for them, and an introduction to the intuitive Bullseye Marketing approach
  • Talks and webinars
  • Over three hours of on-demand video full of marketing tips and best practices, such as the example on conversion rate optimization below
  • A 25% discount off of the cover price of Louis Gudema’s award-winning Bullseye Marketing book — which includes hundreds of tips, examples, and best practices — for distribution to partners

The goal is not to turn channel partners into marketers overnight; modern marketing is far too complex for that. But they will come out of the program with a marketing vocabulary, a knowledge of some of the best opportunities for their company, a six-month action plan, and the ability to hire and manage marketers to grow their business. 

But education without execution won’t produce a single dollar of new revenue. For partners who want it, we can also provide such services as ongoing, weekly consulting to help them keep their marketing programs on track, and “marketing as a service” execution of marketing programs. 

Contact us to talk about how we can empower your channel partners to drive more revenue for your company.

This is an example of the three-plus hours of on-demand marketing education videos that we provide: