If LinkedIn is important to you for professional networking, social selling, or other purposes, then you want people to be able to find you when they are searching. LinkedIn is a search engine, so you should optimize your profile for search.

You can see the search terms that people are using to find you if you go to your profile, click on “search appearances” in your dashboard, then scroll down to What Your Searchers Do

LinkedIn profile searchers

…and Keywords Your Searchers Used

LinkedIn search terms

Having Business Owners as the #1 group that is finding me on LinkedIn is good: those are often my clients. But the keywords that I’m showing up for are not really on-target. The second is possibly good (but kind of odd), and who knows what someone looking for SMB or “digital” is interested in?

In response to looking at this I went through my profile and added “marketer”, “business strategist” and other terms appropriately.