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Services 2017-06-07T20:35:37+00:00

Today over 5,000 companies provide some form of sales and marketing software, and almost annually we have a new channel. Email, PPC, social media, mobile, etc., are now being joined by Wearables and the Internet of Things. Are you…

  • Looking to increase your revenue and profits?
  • Not sure how to deal with this almost overwhelming number of sales and marketing technology and channel options?
  • Wanting to create a marketing strategy and plan to fill your pipeline with qualified leads and opportunities?
  • Needing to improve the operations of your sales team and the alignment between your sales and marketing?
  • Seeking help in selecting and overseeing a larger agency or technology partner?
  • A small company executive looking for a coach?

We can help.

As part of our mission to help companies increase their revenue through measurable improvements in sales and marketing, we provide such services as:

Revenue Generation Opportunity Gap Analysis

This is an excellent place to start your sales and marketing upgrade. We meet with key staff and collect data organized around 100-plus issues, resulting in an in-depth Gap analysis focusing especially on key opportunities for short-, mid- and long–term revenue growth.

Sales and Marketing Starter-Kit

While working out a full sales and marketing plan, many companies could greatly profit from getting quick wins by accelerating five data-driven programs:

  • Analytics
  • Marketing automation
  • Remarketing
  • Conversion Optimization
  • A mobile-friendly website

Some companies may have one or two of these in place, such as analytics, but need help in really understanding how to use it to increase their revenue. With this program we help you get these setup and going so you have some quick wins on the way to a fuller, more strategic revenue program.

Marketing Strategy and Plan

Based on the results of the Marketing and Sales Audit, we work with you to develop and implement a customized marketing strategy and plan designed to generate qualified leads by getting your company in front of the right audience at the right time and motivating them to engage with you. We help you qualify leads, getting the best ones to sales for immediate action, and nurturing all leads throughout the buying process — helping your sales team close more deals.

Vendor Selection and Oversight

Yes, we’re a vendor, but we don’t do it all, and we know that sometimes you just need a larger agency to help get you where you want to go. We can help you determine needs, create the RFP, produce a shortlist of candidates, interview the candidates, oversee demos, consult on the final selection, and oversee their work.

Executive Coaching

As a successful SMB executive himself, and mentor to many startups through the MIT Venture Mentoring Service, Louis Gudema is well-briefed in the issues surrounding small and mid-sized companies. He can work with executives to increase the results from their companies and their personal satisfaction and success in their job.