It’s December and time for the many year-in-review articles. A recent AdWeek piece featured the 10 most watched ads on YouTube.

These aren’t just :15 or :30 second TV ads posted to YouTube. Some, like the most watched ad from India are longer form pieces created specifically for the Web. (Millennials and Gen Z watch a majority of their video on devices other than TVs.)

Some, like the Melissa McCarthy Kia ad, are funny. Some are serious. The Indian ad is touching. Check it out.