Unless you already have a huge following (and I do mean huge), it’s unlikely that many people will see the next piece of content that you put out. After all, several million new blog posts are published every day, not to mention the countless videos, infographics, etc. Only one in 20 new pieces of content gets to page one of Google’s search results in the first year and that is usually on a site that already has high domain authority in its industry.
The rest of us need to amplify our content.
The first thing to do is to focus on amplifying your best content. What are people showing their interest in by commenting, liking, and sharing? That’s the content that is most likely to benefit from amplification, too.
Some of the ways that you can amplify it:
- Post it to relevant online communities
- Get industry influencers to share it
- Target paid ads in social media to new people based on title, industry, size of company, location, etc., or to your current contacts by creating a custom list with your email addresses
- Use remarketing ads to get the content in front of people who have visited your website
- Advertise on relevant industry sites
- Sponsor it as featured content for publishers to use in a leadgen campaign for your company
- Email it to your list
Not everything will go viral. In fact, very little will. But putting a bit of push behind your best content can get it in front of many more people.
