UNLEASH YOUR BUSINESS’ GROWTH
WITH THIS B2B MARKETING WORKSHOP

Learn proven growth strategies in a workshop for just your company.

B2B companies with robust marketing programs typically grow 2-5 times faster than those without them. Read that again: that’s not 25% faster, 50% faster, or 100% faster. Companies with robust marketing programs typically grow 2-5 times faster.

In this half-day workshop, you will learn what those companies are doing and how to identify and use the most effective  and efficient marketing programs for your company. And it can all be at no cost (read the next three lines).

  • Date: At your convenience
  • Location: At your company, or online
  • Special Offer: Have program paid for in full by the Commonwealth’s Workforce Training Fund

You will learn:

  • How to better understand your customers and what motivates them to buy.
  • How to cut through all the noise around marketing to understand the strategies and tactics that can work for your company.
  • The two major categories of marketing programs and how you can optimize growth by getting the balance right between them.
  • Dozens of marketing tactics that you can use to generate leads and sales, and many examples of effective B2B marketing from Salesforce, VW, Mailchimp, and many smaller B2B companies.
  • How marketing can work more closely with sales to identify opportunities and close more deals.
  • Marketing tech, including AI, that can greatly accelerate the impact of your program.
Participants will come away with a much better idea of how they can use marketing to accelerate the growth of their company.

Who Should Attend?

  • Business owners and senior executives
  • Marketing team members
  • Sales executives
  • Start-up founders
  • Anyone looking to enhance their B2B marketing skills
“I found the workshop to be thought-provoking, informative and incredibly valuable – thank you!”

"Very professional and packed with actionable ideas."

"I enjoyed your presentation. It is easy to enjoy presentations that are delivered with your level of enthusiasm."

For 10 years Louis Gudema has led this workshop annually for the MIT startup community; it’s so popular that last year he was asked to lead it twice. Now he’s focused the workshop for all B2B companies. And through the Commonwealth’s Workforce Training Fund, the workshop can be paid for in full for Massachusetts companies.

Louis Gudema is a fractional CMO for B2B startups and growth stage companies, and a mentor in MIT’s Venture Mentoring Service. Louis founded Magic Hour Communications, which provided marketing communications for major companies such as IBM and The Boston Globe. Then he led its pivot into a SaaS firm, growing it to one of the top firms in its national market before a successful exit. In his career, Louis has helped over two hundred B2B companies – from startups to the Fortune 5 — improve their business results. His Bullseye Marketing, now in its second edition, was named One of the Best Marketing Plan Books of All Time by Book Authority, and was named the 2023 Marketing/Branding Book of the Year by Goody Business Book Awards. Louis speaks frequently on B2B marketing.

Yes, I’d like to learn how the Workforce Training Fund will pay for my company to have this valuable workshop.