B2B predictive analytics is providing double digit increases in leads, opportunities and sales – sometimes high double digits. Early adopters of predictive analytics can reap huge sales increases while their competitors are wondering what hit them.
But several years from now predictive analytics is likely to be table stakes – everyone will be doing it, or being left behind. To the early adopters go the spoils! You can read my full post on the Econsultancy blog.
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