Could I be using software to write some, or all, of my blog posts? Could you tell? Would it matter?
Software is writing more and more of the content that we see every day, from Wikipedia (about 10 percent of listings) to the Associated Press (AP), which reported in 2014 it would be using software to write thousands of business articles a year, including many earnings reports and sports game wrap ups.
Software is especially good at writing articles based on data. (Fortunately for human writers trying to make a living we live in an era that has access to very little data 😉 And software, such as that writing for Wikipedia, can also scour the Internet for information on a particular topic in a fraction of the time it would take a human and then write SEO-optimized copy that it indistinguishable from that written by a person. It can work 24/7/365, never tiring or asking for time off.
One upside for marketing is the ability of software to write about niche topics that it would be uneconomical to hire a person to write about, and to create versions in many languages. Ultimately just as software now empowers companies to micro target messages, it may soon also create the messages themselves — complete with personalized emotional trigger words.
The CEO of Automated Insights, one of the creators of writing software, said, “”We flipped the standard content creation model on its head. The standard way of creating content is, ‘I hope a million people read this.’ Our model is the inverse of that. We want to create a million pieces of content with one individual reading each copy.”
Did you think this was interesting? Then sign up to get our daily email marketing tip that people call “very impressive and helpful”
