You don’t need to post to Facebook, Twitter and other social media platforms in real time; you can schedule them in advance.

There are many tools that support this, including marketing automation platforms and enterprise social media tools. If you’re just getting started with it, though, you might want to check out Hootsuite and Sprout Social. Continue reading

There are literally thousands of companies providing some flavor of marketing technology in dozens of categories such as software to help manage email marketing, social media, advertising, conversion optimization A/B testing, predictive analytics and on and on. I’ve written reports on martech vendors for The Real Story Group. Continue reading

People buy with emotion and justify with logic. Sales people have known this forever and good marketers do, too.

Bob Johnson at IDG Connect and Kim Wallace of Wallace & Washburn had done research into the behaviors of B2B buyers. They found that in 97% of cases vendors introduced in the first buying team meeting were the ones that made it to the short list, so if you weren’t a pre-favorite it was almost impossible to get in on the opportunity later. Marketing is critical for becoming a pre-favorite. Continue reading

Today over half of emails are opened on mobile devices, and over half of Google searches are on mobile, so that means that 100% of companies need to be thinking mobile first.

This isn’t just true for young people and consumers, it is also true for B2B. Close to half of the people who read my marketing tip emails do so on a mobile device. Continue reading