marketing strategy Archives - revenue & associates - channel partner enablement, marketing, sales

marketing strategy, revenue agency, revenue strategy, sales strategy

The Peculiar Appeal of Incompetent People

Posted on October 22, 2017January 26, 2018 by Louis Gudema

The Dunning-Kruger effect in psychology is a bias among people (men?) of low skill. They consistently over-estimate their abilities. Perhaps because of their low skill/knowledge in a field they don’t even realize just how poor theirs is. And their over-estimation gives them more confidence.

And many people are attracted to people with high confidence. Someone who says “I know what to do!” is generally more convincing and appealing than someone who says “It’s complex. I will have to think about that and get back to you.”

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digital marketing, marketing strategy, revenue agency, revenue strategy, sales strategy

WTF Dove Soap:

Posted on October 10, 2017January 26, 2018 by Louis Gudema

Dove soap has received deserved accolades for its “Real Beauty” campaign, which has run for over a decade. Running counter to the supermodel look of so many ads, it shows that women of all sizes, colors and ages can be beautiful.

The campaign grew out of market research done for Dove by Edelman – 3,000 women in 10 countries – which reported that only 2 percent of women interviewed considered themselves beautiful.

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marketing strategy, SMB, Uncategorized

The Bullseye Marketing Approach

Posted on August 27, 2017July 7, 2018 by Louis Gudema

27
Aug

This is the first chapter of Bullseye Marketing, by Louis Gudema. You can buy the book on Amazon

In this book I’ll introduce you to Bullseye Marketing which prioritizes the fastest, least expensive tactics for generating new leads and sales. And I’ll also be sharing hundreds of actionable insights and tips that you can start using right away.

With the Bullseye you work from the middle out because in the middle are the fastest and least expensive ways to produce new leads, opportunities and sales.

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digital marketing, marketing strategy, revenue strategy, sales strategy

Respond first; present last.

Posted on August 14, 2017January 26, 2018 by Louis Gudema

This is about more than marketing, it’s about sales and marketing alignment and a sales tip.

When a serious prospect approaches your company – not someone just downloading an infographic or signing up for a webinar, but someone who says that they want to talk with you about buying – it’s very important that someone at your company respond within a few minutes. Studies have shown that responding in 5 or 10 minutes gives you a much greater chance of reaching the person than if you respond in 30 or 60 minutes even.

Just as importantly, the first responder has a leg up over all the later ones. You’re far more memorable if you’re first than if you’re third or fifth.

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marketing strategy, revenue agency, revenue strategy, sales strategy

Use intent data

Posted on July 31, 2017January 26, 2018 by Louis Gudema

When planning your marketing you can use three methods to target people: demographic, psychographic, and intent. And of these three, intent is the greatest.

With demographic profiling you’re reaching people who are most broadly potential customers. For a consumer company demographics could include age, gender, income, where they live, race, education and so on. (B2B demographic data can include the industry of the company, location, size, departments and titles of people, etc.) But people with similar demographics may actually have very different buying habits. The people in my neighborhood are similar to me demographically but some have very different tastes when it comes to food, cars, entertainment, vacations, fashion and so on.

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general musings, marketing strategy, revenue agency, revenue strategy, sales strategy

How SMBs can better select marketing tech using the Bullseye Marketing Framework

Posted on July 31, 2017January 26, 2018 by Louis Gudema

Marketing technology is central to the success of revenue generation programs today. Companies can use these software programs for such important tasks as email marketing, website conversion optimization, search advertising, and providing a consistent message across different channels. When properly used they can help generate significantly increased leads, opportunities and sales.

But Scott Brinker has identified over 5,000 companies offering marketing technology (martech) software in dozens of categories. This vast variety of options makes it difficult for people in many companies to decide which types of technologies to use; selecting the particular software programs is even more difficult. It is especially challenging for small- and mid-sized businesses (SMBs) that don’t have the deep staff and technical expertise that enterprises have.

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digital marketing, general musings, marketing strategy, revenue agency, revenue strategy, sales strategy

SMBs have the most to gain with the Bullseye Marketing Framework

Posted on July 19, 2017January 26, 2018 by Louis Gudema

I know that the Bullseye Marketing Framework can produce tremendous benefits, but it’s not for everyone.

For example, are you a senior marketing executive at a…

Global 2000 company?
Venture backed startup?
Company with a robust, successful marketing program that’s exceeding its goals?

Then maybe you already have this revenue generation thing nailed. You look at the Bullseye Marketing Framework and think, “I’m good, thanks.” And that may well be the case.

On the other hand, maybe you’re a senior executive (in marketing or another area) in a small- or mid-sized company that is feeling a lot of competitive pressures.

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digital marketing, general musings, marketing strategy, revenue agency, revenue strategy, sales strategy

The Bullseye Marketing Framework

Posted on June 27, 2017January 26, 2018 by Louis Gudema

This should be a golden age of marketing.

More channels and tools exist to reach, persuade and gain customers than ever before. A new channel – social media, mobile, the Internet of Things, etc. — is added seemingly every year. Thousands of companies now offer some flavor of marketing technology in dozens of categories. Many studies have shown that companies that market more grow faster.

But the result of this upheaval for many marketers is a feeling of innovation overload. They are constantly bombarded with conflicting claims from vendors. They understandably don’t even know what all of those dozens of channels and types of martech do, let alone how to use them to produce optimal results.

The Bullseye Marketing Framework^SM is my response to this challenge.

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