Social media can be a great opportunity for companies, but it is also a potential minefield. Many companies and individuals have found that even a single poorly thought out post or tweet can quickly go viral, causing major damage to their brand.
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Well-run presidential campaigns are the Rolls Royce of marketing. Nowhere else will you see more money spent in a shorter period of time on one product. At its best it is true multi-channel marketing involving paid TV advertising, direct mail, social media, print ads, and much more.
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For most consumers food can optionally be healthy, but it has to be tasty. And many consumers associate “healthy” with medicine or other things that won’t taste good. So maybe you don’t promote the health claims, even when your food is. Continue reading
In Mexico City Uber is using drones to promote its UberPOOL service by showing ads to drivers stuck in rush hour. “Driving by yourself?” the ads ask. Continue reading
According to a HubSpot blog post, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” That’s as good a definition as I’ve seen, so I’ll give them a hat tip for it. Continue reading
Marketing technology produces vast amounts of data for marketers, and it can be supplemented by purchased second and third party data. But for many companies their omni-channel marketing efforts are seriously hampered by siloed data. Continue reading
Kim Kardashian West has over 48 million followers on Twitter, 29 million on Facebook and 84 million on Instagram. Even with some overlap among them, that’s a huge following. And even if a post is only displayed to a few percent of her following, which is typical, it will have millions of impressions. She often posts the same content on all three channels, resulting in hundreds of thousands of likes, shares and comments, extending the reach of her posts even further. A single post from her on all three channels has far more impressions than if it were an ad in most publications. Continue reading
Edward Tufte is a statistician, computer scientist, and writer of several books about conveying information and data visually.
His favorite data visualization (below) is a French graphic from the 1800s. It illustrates Napoleon’s attack on Russia. Continue reading
Many of these email tips involve strategies and tactics for demand generation. But marketing starts with knowing your customer and understanding what they want. As marketing guru Seth Godin says, “Don’t find customers for your products; create products for your customers.” Continue reading
With Christmas now less than three months off, our mailboxes are increasingly filled with catalogs. (And I’m not going to say that these are “holiday” catalogs; if Christmas didn’t exist we wouldn’t be seeing this surge.)
The number of catalogs is certainly less than it once was. According to the Direct Marketing Association it peaked in 2007 with over 19.6 billion catalogs being mailed. Despite a small uptick in 2013 by last year it was down to 10.6 billion. That’s still a lot of trees. Continue reading