Companies are giving increasing support to content marketing for a number of good reasons. Many of these companies, though, are not getting nearly the return that they could.
Here are five keys to making your content marketing program more successful:
1. Create personas
2. Create content to guide buyers throughout their journey
3. Make your content available
4. Emphasize effective over creative
5. Use analytics
The entire post can be seen on the Econsultancy blog.
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