When a company starts to ramp up its marketing programs, the people often face the problem that they’re already 100% busy. Even if the consultant or agency that they hire is going to do most of the work, they will still need at a minimum a few hours a week of executive and staff time to gain company and industry knowledge, develop plans and budgets, get materials written and reviewed, and so on.
Doing a Keep/Add/Drop review of people’s time may be a useful way to find those hours.
Even if you’re 100% busy, is all of that work important and necessary? Are you correctly distinguishing between what’s urgent and what’s important?
Dwight Eisenhower said, ““What is important is seldom urgent and what is urgent is seldom important.”
Can you just drop some work entirely without a negative impact? Check email less often? Are all of your meetings necessary and productive? Can some of your work be done by others in the company, or a virtual assistant?
What of the new work will you add to each person’s responsibilities?
And what of your current work do you need to keep?
