This ebook is full of practical tips and best practices for using modern, data-driven sales and marketing programs to increase revenue, including:

• How to better align marketing and sales
• The three key steps to start moving a program from a traditional model to a modern one
• When to listen to data, and when you might want to think twice
• The single most important question to ask yourself about your content marketing program
• Key inbound marketing tips from the company that created inbound marketing
• How your sales people can use social selling to increase revenue, and when they shouldn’t use it
• The importance of a chief marketing technologist
• How to attribute the source of your leads and opportunities, and to use that to direct your programs

And much, much more. Over 80 pages of hard-earned wisdom. And it’s all free. Download it now!