I regularly see surveys and articles about the B2B marketing tactic/channel that works better than all others.
It’s events.
Well, no. Not really. It’s email.
Actually, it’s content. By far.
Get serious. It’s account based marketing.
Or all of the above?
Maybe, just maybe, there isn’t a one-size-fits-all marketing strategy (inbound? social media?) that is best for every B2B company in every industry. Maybe experienced marketers really do have to look at the unique situation of each company, run tests, and figure out what works best for them. And be constantly alert to their changing competitive landscape and that what works best today may not work best in six months, a year, or more.
Just maybe.
