Followerwonk is a tool from Moz — which is worth looking at for its other tools related to SEO and other forms of digital marketing. It provides some advanced capabilities for Twitter that you may find very useful.
First, even the free version lets you search for accounts based on keywords and location. So, for example, you could ask to see everyone who has the location Boston and the word “mobile” in their profile. These can be organized by numbers of tweets, followers, accounts followed, etc. And then you can follow some right from within Followerwonk.
Followerwonk has tools to analyze your followers, and it will suggest the optimal times to tweet. It also helps you understand which of your tweets get the most engagement.
So check it out. It can help identify analysts, reporters and other influencers, and improve your Twitter engagement in general.
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