In Mexico City Uber is using drones to promote its UberPOOL service by showing ads to drivers stuck in rush hour. “Driving by yourself?” the ads ask.
This probably wouldn’t be legal in the U.S., but it is a great example of innovative marketing thinking.
And in addition to perfectly targeted impressions that they’re getting with Mexican drivers, Uber is getting a ton of free media through online publications and social medial writing about drone marketing.
Uber already does more business in Mexico City than any other city it operates in, and Brazil is its third largest country market. Having raised close to $15 billion, we can expect Uber to continue to market aggressively worldwide.
Push the boundaries of your industry’s marketing. Give people something to talk about.
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