Conversion optimization is one of the most important elements of an effective revenue generation program. Continue reading
Mike Volpe, is the Chief Marketing Officer of HubSpot, a leading marketing technololgy company. He joined the company as its fifth employee in 2006 and helped grow it in 8 years to over 10,000 customers. He and his team produce over 50,000 leads per month. A shorter version of this interview appears on the IDG Connect Marketer blog. Continue reading
While 3 out of 4 small business owners report they don’t want to grow at all, that they’re comfortable at their current size, I’m talking to mid-market companies and they do want to grow. Some executives laugh when I ask this question, as if the question is obvious: everyone wants to grow faster.
We live in the age of the customer. Never before have customers had so many options, so much information, and so much power. Continue reading
It’s not every day that I can say that SiriusDecisions and I are running in parallel, but this is one of those times. Continue reading