Traditionally CFOs and CMOs have not been best friends. That’s not surprising considering that CFOs are hard numbers people and the most famous marketing phrase is ““Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That was said, though, a century ago. Things have changed. Continue reading
This is the Introduction to the revenue + associates eBook, “Modern Sales and Marketing Best Practices: Conversations with 10 Leaders” which you can download. The Introduction is by revenue + associates president Louis Gudema
If you want to know how to increase the revenue of your company, you’ve come to the right eBook. These 10 people are experts in sales and marketing and have helped rapidly grow many companies.