AtomFor decades physicists have searched for a unified field theory, because sub-atomic particles act so differently than the objects that we see in everyday life. It is a puzzlement.

We have a similar challenge in marketing because it can be so different for startups, SMBs and enterprises.

Of course they all start with understanding the customer, and the market, and creating offerings that they want. But once you get past product-market fit and enter the world of promotion and demand generation, it’s all different. Continue reading