businessman woman shaking handsTraditionally CFOs and CMOs have not been best friends. That’s not surprising considering that CFOs are hard numbers people and the most famous marketing phrase is ““Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That was said, though, a century ago. Things have changed. Continue reading

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This is the Introduction to the revenue + associates eBook, “Modern Sales and Marketing Best Practices: Conversations with 10 Leaders” which you can download. The Introduction is by revenue + associates president Louis Gudema

If you want to know how to increase the revenue of your company, you’ve come to the right eBook. These 10 people are experts in sales and marketing and have helped rapidly grow many companies.

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The Internet giveth and the Internet taketh away.

For small and mid-sized businesses – including the smallest, which are just one person — the Internet has provided huge advantages. Relatively inexpensively they can create a basic website or blog and potentially reach a global market. They can get up and running on search advertising platforms, such as AdWords and Bing, and for just a few dollars a day their ads can be mixed in among those of Fortune 500 companies. Social media provides them with free platforms for having ongoing conversations with prospects and customers, to connect with people looking for their products and services and do informal market research.

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