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CFOs and CMOs actually have much that they can work on together

Traditionally CFOs and CMOs have not been best friends. That’s not surprising considering that CFOs are hard numbers people and the most famous marketing phrase is ““Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That was said, though, a century ago. Things have changed. […]

By | 2017-09-19T14:11:04+00:00 July 24th, 2014|analytics, digital marketing, marketing strategy|Comments Off on CFOs and CMOs actually have much that they can work on together

Sales and Marketing Best Practices – eBook Introduction

This is the Introduction to the revenue + associates eBook, "Modern Sales and Marketing Best Practices: Conversations with 10 Leaders" which you can download. The Introduction is by revenue + associates president Louis Gudema If you want to know how to increase the revenue of your company, you’ve come to the right eBook. These 10 people [...]

By | 2017-09-19T14:12:40+00:00 July 8th, 2014|digital marketing, marketing strategy, revenue strategy, sales strategy|Comments Off on Sales and Marketing Best Practices – eBook Introduction

What SMBs can do to cross the digital marketing divide

The Internet giveth and the Internet taketh away. For small and mid-sized businesses – including the smallest, which are just one person — the Internet has provided huge advantages. Relatively inexpensively they can create a basic website or blog and potentially reach a global market. They can get up and running on search advertising platforms, [...]

By | 2017-09-19T14:18:13+00:00 May 19th, 2014|digital marketing, SMB|Comments Off on What SMBs can do to cross the digital marketing divide