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The Bullseye Marketing Framework

This should be a golden age of marketing. More channels and tools exist to reach, persuade and gain customers than ever before. A new channel – social media, mobile, the Internet of Things, etc. — is added seemingly every year. Thousands of companies now offer some flavor of marketing technology [...]

By | 2017-09-21T21:26:30+00:00 August 27th, 2017|marketing strategy, SMB, Uncategorized|Comments Off on The Bullseye Marketing Framework

CFOs and CMOs actually have much that they can work on together

Traditionally CFOs and CMOs have not been best friends. That’s not surprising considering that CFOs are hard numbers people and the most famous marketing phrase is ““Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That was said, though, a century ago. Things have changed. […]

By | 2017-09-19T14:11:04+00:00 July 24th, 2014|analytics, digital marketing, marketing strategy|Comments Off on CFOs and CMOs actually have much that they can work on together

Sales and Marketing Best Practices – eBook Introduction

This is the Introduction to the revenue + associates eBook, "Modern Sales and Marketing Best Practices: Conversations with 10 Leaders" which you can download. The Introduction is by revenue + associates president Louis Gudema If you want to know how to increase the revenue of your company, you’ve come to the right eBook. These 10 people [...]

By | 2017-09-19T14:12:40+00:00 July 8th, 2014|digital marketing, marketing strategy, revenue strategy, sales strategy|Comments Off on Sales and Marketing Best Practices – eBook Introduction

Why companies now need a Chief Revenue Officer, and why CROs need revenue agencies

Today’s B2B business environment provides new and increasingly demanding revenue generation challenges, including rapid changes to our buyer’s journeys, an overwhelming proliferation of sales and marketing technologies, and the need for people in sales and marketing to have radically different skills than just a few years ago. The last thing companies need to add to [...]

By | 2017-09-19T14:16:53+00:00 May 20th, 2014|marketing strategy, revenue agency, revenue strategy, sales strategy|Comments Off on Why companies now need a Chief Revenue Officer, and why CROs need revenue agencies