Google digital billboard in Boston South StationFor years Google has been proving by example that it believes in traditional marketing channels.

It has delivered some very moving TV commercials. And recently it took over Boston’s South Station for a month with a “station domination” billboard strategy, buying up every available square inch to promote its Google apps.

You can read the full post on the Econsultancy blog at http://econsultancy.com/us/blog/62665-google-marketing-is-more-than-adwords-and-seo

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