Over the years academics and analysts have attempted to show the value of brands (their ‘brand equity’) in terms both theoretical and monetary.
Now J.K. Rowling, author of the “Harry Potter” series (as if anyone needed to be told), has inadvertently revealed the value of her brand.
You can read the full post on the Econsultancy blog at http://econsultancy.com/us/blog/63076-jk-rowling-proves-the-value-of-brand-equity
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