Southwest Airlines recently posted this promoted tweet:

Southwest tweet soliciting good flight experiences

This is a user generated content campaign. They can get countless impressions just by inviting people to share their stories and promising to retweet a few of them. And people did share, including the video in the center that used an app to add a goofy face to the speaker.

Several positive story tweets


Although I’ve seen user generated content campaigns from both B2B and consumer brands, and some considerably more elaborate than this (like entering a video in a contest), this kind of campaign can be risky. If Southwest had a lot of unhappy customers they may have taken the opportunity to tweet their displeasure. But I’m not seeing much of that.

I guess you don’t have to worry about that when you have the highest customer satisfaction rating in the industry.