AT&T has bought the naming rights to the Dallas Cowboys football stadium. Continue reading
Over the years academics and analysts have attempted to show the value of brands (their ‘brand equity’) in terms both theoretical and monetary. Continue reading
I recently interviewed Jamie Scheu, Vice President, Associate Director of Content at Hill Holliday about content marketing.
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France is the number one country in the world for international tourism, based on the number of foreign visitors. Continue reading