Google staff people - GooglersThis is the conclusion of my five-day series on Google. Previously I’ve looked at Google’s #1 position in search and search advertising, display advertising, mobile search and advertising, video ads, YouTube, and its rising presence in social media (YouTube is both a video and a social media site), and analytics. Continue reading

chartThis is a continuation of my five-day series on Google. Previously I’ve looked at Google’s #1 position in search and search advertisingdisplay advertisingmobile search and advertising, and video ads, YouTube, and its rising presence in social media (YouTube is both a video and a social media site). Tomorrow I’ll conclude with a post about Google’s corporate culture Continue reading

Many, if not most, companies will say that their most valuable asset is their employees — that they value bright, pro-active employees who don’t just check the boxes but bring real additional value to their jobs. And one recruiting consultant recently wrote that companies should treat job candidates as customers, not vendors, “The new big thing for corporate HR is ensuring a great candidate experience.” But many companies fall far short of that. Continue reading

Nigel Edelshain“Sales 2.0”, which is often called “social selling”, is one of the hottest topics these days. For example:

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