This may seem obvious, but it’s not obvious to everyone who starts a business: building your business begins with understanding your customer and then producing a product or service that customers are willing to pay enough for that you can be competitive and make a profit. Continue reading
With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed”. In my guest post for the Harvard Business Review blog, I suggest a Marketing Technology Starter Kit: 7 programs that every company’s marketing team should be using to generate more leads and revenue.
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