marketing strategy, SMB, Uncategorized

Posted on by Louis Gudema
27
Aug

This is the first chapter of Bullseye Marketing, by Louis Gudema. You can buy the book on Amazon

In this book I’ll introduce you to Bullseye Marketing which prioritizes the fastest, least expensive tactics for generating new leads and sales. And I’ll also be sharing hundreds of actionable insights and tips that you can start using right away.

With the Bullseye you work from the middle out because in the middle are the fastest and least expensive ways to produce new leads, opportunities and sales.

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digital marketing, marketing strategy, revenue strategy, sales strategy

Posted on by Louis Gudema

This is about more than marketing, it’s about sales and marketing alignment and a sales tip.

When a serious prospect approaches your company – not someone just downloading an infographic or signing up for a webinar, but someone who says that they want to talk with you about buying – it’s very important that someone at your company respond within a few minutes. Studies have shown that responding in 5 or 10 minutes gives you a much greater chance of reaching the person than if you respond in 30 or 60 minutes even.

Just as importantly, the first responder has a leg up over all the later ones. You’re far more memorable if you’re first than if you’re third or fifth.

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