Want to double your leads? If I was asked to double the number of leads that a company is getting without spending significant additional money, the first thing I’d look at is conversion optimization, because it’s easier to double the number of leads that you’re getting from the people already coming to your website than it is to double the number of people coming to it.
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When looking for information on a new product or service, whether as consumers or for the company that they work at, the first place many people go is Google. A much smaller number may go to Bing or another search engine, but on the websites that I’ve worked on the analytics typically show that 80-90 percent or more of search traffic is from Google. So getting the highest possible ranking on Google can be very important in driving new people to your site who are looking for what you sell – now. Continue reading
When a new, superior technology or process comes along, early adopters often gain an outsized competitive advantage; later that opportunity disappears. Laggards are often in the position of having to adopt the new technologies just to stay in business. Continue reading
Peter Thiel’s Zero to One is one of the most talked about business innovation books of 2014. It’s a serious book full of big, interesting ideas. But in many cases the data don’t support his conclusions. In this critique for Medium I provide the evidence.
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This may seem obvious, but it’s not obvious to everyone who starts a business: building your business begins with understanding your customer and then producing a product or service that customers are willing to pay enough for that you can be competitive and make a profit. Continue reading
With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed”. In my guest post for the Harvard Business Review blog, I suggest a Marketing Technology Starter Kit: 7 programs that every company’s marketing team should be using to generate more leads and revenue.
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Congratulations to HubSpot — yesterday they filed a $100 million IPO. Over the past 8 years the people at HubSpot have grown a company known for its terrific product and culture. That’s a real accomplishment. Continue reading
Traditionally CFOs and CMOs have not been best friends. That’s not surprising considering that CFOs are hard numbers people and the most famous marketing phrase is ““Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That was said, though, a century ago. Things have changed. Continue reading
At the Sales 2.0 Conference in Boston on Monday, Heartland Payment Systems CEO and Chairman Bob Carr (on the left) said that there is no stress. Continue reading
At the Sales 2.0 Conference in Boston on Monday, Heartland Payment Systems CEO and Chairman Bob Carr (on the left) said that there is no stress.