I’ve never been a great athlete, but have always been athletic. Or at least that’s the way that I think of it. Continue reading
Sales reps are busy people, right? We need to be spending all of our time researching, cold calling, and meeting with prospects, right? Continue reading
It’s very rare that an ad campaign truly goes viral – maybe only two or three times a decade. Continue reading
When I’m selling Internet marketing software or services and I receive a completed Contact Me form (not a white paper download or someone registering for a webinar, but someone filling out a form that says they want to talk with us about buying something – now) this is the sales research that I’ll do in the first five minutes: Continue reading
B2B predictive analytics is providing double digit increases in leads, opportunities and sales – sometimes high double digits. Early adopters of predictive analytics can reap huge sales increases while their competitors are wondering what hit them. Continue reading
B2B marketing is at an inflection point and marketers have the opportunity to prove contribution to revenue through development of leads and opportunities. They should embrace this challenge.
Continue reading
Companies are giving increasing support to content marketing for a number of good reasons. Many of these companies, though, are not getting nearly the return that they could. Continue reading
Michael Sam, the Southeastern Conference Defensive Player of the Year, came out on Sunday. If he plays professionally, he will be the first openly gay player in the NFL. Continue reading
This would seem like common sense, but common sense is not always so common:
Don’t advertise so much that you’re annoying your customers. Continue reading