Storytelling is one of the best ways to create a bond with people, and content marketers should use it and other creative techniques to make their materials stand out. Read the full post on the Econsultancy blog. Continue reading
It takes a village to make a great movie. The writer, director, producer, actors, cinematographer, editor, composer and many other people need to be at the top of their game for it all to come together. Continue reading
I recently interviewed Care.com CTO Dave Krupinski about how they developed a marketing attribution model and the value that it’s had for their company. Continue reading
In 2013, almost a decade after the founding of Facebook and seven years after the founding of Twitter, companies that aren’t listening to and participating in the social conversation do so at their own peril.
You can read the full post on the Econsultancy blog.
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The Internet has dramatically changed the customer journey for B2B and B2C customers. In some B2C industries it’s virtually eliminated the function of the sales person (remember travel agents?), and in others it’s presented sales people with a far more educated prospect and complex sales process. Continue reading
Who’s ready for some sales football? Continue reading
Publishers who permit disrespectful, spammy comments about their stories are discouraging people looking for intelligent conversations, and undermining their brands. Continue reading
For a dozen years I ran my own agency, Magic Hour Communications, which I owned and was president and chief bottle washer at. Continue reading
In a recent interview former Major League Baseball all-star pitcher Dwight Gooden tells this story about when he was trying to make a late-career comeback:
“You have to remember all the new stadiums they got the radar guns and they’re turned up three or four miles an hour faster just for the fans. Continue reading