AT&T has bought the naming rights to the Dallas Cowboys football stadium. Continue reading
Over the years academics and analysts have attempted to show the value of brands (their ‘brand equity’) in terms both theoretical and monetary. Continue reading
I recently interviewed Jamie Scheu, Vice President, Associate Director of Content at Hill Holliday about content marketing.
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France is the number one country in the world for international tourism, based on the number of foreign visitors. Continue reading
Publishers with quality content are undermining their brands and providing their visitors with a poor experience by attempting to maximize revenue through paid links to poorly targeted, often low-quality third-party content. Continue reading
For years Google has been proving by example that it believes in traditional marketing channels. Continue reading
Yesterday was certainly a sad day for Boston. Continue reading
Often when I’m talking to a potential new client they’ll ask about industry benchmarks (“Our CTR is two percent, how does that compare to others?” or “Our CPA is $50, how does that stack up to X competitor?”). Continue reading