The world of marketing is changing very rapidly. New tools and channels are introduced every year, and others become exhausted and inefficient, if not useless.

A month ago, on November 13, Coca Cola completely revamped on its social media presence for World Kindness Day. It removed all previous posts and

Yesterday the New York Times had a very interesting feature on how marketing companies use very precise location data from smartphone apps to identify and

While some companies rely solely on direct sales, many gain a significant amount of revenue through other channels – in some cases, such as producers

I sometimes hear marketers or agencies say that they do digital marketing, or people will ask if I do digital marketing. I’m not totally sure

A week ago my father-in-law passed away in Indianapolis. He had been a lifer at Eli Lilly and received a nice letter from the company

Since the reach of organic (unpaid) social media is now so low – less than 1 in 50 of your followers typically even sees a

It used to be said that politics is the art of addition: how to bring together a large enough coalition of voters to win. But

If you’ve been watching the World Series (Go Red Sox!) you cannot have missed the annual Taco Bell “Steal a Base, Steal a Taco” promotion.

Last week I mentioned my guest blog post for OpenView in which I say that inbound marketing has passed its expiration date and Bullseye Marketing