In the increasingly competitive world of content marketing it can be tempting to just put the pedal to the metal and produce as much content as possible: hundreds of blog posts, videos, webinars, infographics, emails, newsletters, white papers, social media posts – anything so long as it’s somewhat related to your industry. Continue reading
Many companies have a President’s Club to honor their top sales people. Sales reps who meet, or exceed, quota and other goals such as new business, year-over-year growth, or territory growth get a handshake from the President, CEO or chairman, and rewards can include cash bonuses, trips, and even cars, as well as the public recognition. Multiple President’s Club winners may reap even greater rewards. Continue reading
The amount of content (blogs, videos, infographics, webinars, market research, etc. etc.) being developed is increasing so rapidly that you could call it a tsunami. Unless you’re one of the fortunate few who’s in an industry where your competitors are not yet generating much content, it gets harder and harder every day to get your content noticed. Continue reading
You can use three types of marketing data to enhance your customer and prospect targeting:
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- First party data is your data. It includes previous customer buying history, how a person interacts with your website and emails (what Eloqua calls their digital body language), their attendance on webinars or physical events, and so on. First party data rules, and it’s inexpensive for you to gather and use.
Traditionally CFOs and CMOs have not been best friends. That’s not surprising considering that CFOs are hard numbers people and the most famous marketing phrase is ““Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That was said, though, a century ago. Things have changed. Continue reading
You don’t need a very large organization for the CEO to be several levels removed from the people who have day-to-day interactions with customers, and with those customers. And even in small companies the CEO and other senior executives may be hearing the good news that people think they want to hear, not the sometimes uncomfortable truth. Continue reading
What’s in a name? That which we call a rose
By any other name would smell as sweet
– Shakespeare’s Juliet Continue reading
“There are three kinds of lies: lies, damned lies, and statistics.” – Disraeli, as quoted by Mark Twain Continue reading
Michael Sam, the Southeastern Conference Defensive Player of the Year, came out on Sunday. If he plays professionally, he will be the first openly gay player in the NFL. Continue reading
For a dozen years I ran my own agency, Magic Hour Communications, which I owned and was president and chief bottle washer at. Continue reading
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