Virtually all marketing channels and software programs now provide some data about the results for your campaigns, such as:
And that truly is the tip of a very large iceberg. Continue reading
Digital marketing is eating the world. We’ve passed peak TV, and mobile and desktop ads are now over 30% of global advertising spend.
That means, though, that close to 70% of advertising dollars are still spent on traditional media.
The most important question still is: Where is your audience? Continue reading
Marketing is not an island. Truly valuable (to their companies) marketers aren’t focused on marketing metrics such as increased web traffic, low cost per clicks and social shares, they’re focused on contributing to the company’s revenue growth and profitability. And to do that they need to work closely with sales. Continue reading
Remarketing ads are the one that you see after you’ve visited a site. For example, you look at the page for a particular book on Amazon and then you start to see ads for that book on other sites and on Facebook. That’s remarketing.
Kind of creepy? Annoying? Maybe. But very effective. Continue reading
According to McKinsey, email marketing is 40 times more effective for customer acquisition than social media channels such as Facebook and Twitter.
I believe it. Continue reading
When trying to improve the search ranking of your website pages keep in mind that Google looks at two major types of influences: off-page and on-page factors. While it’s easier and faster to change on-page factors by posting great content, adding appropriate tags, etc., the off-page factors are more powerful. Continue reading
Want to double your leads? If I was asked to double the number of leads that a company is getting without spending significant additional money, the first thing I’d look at is conversion optimization, because it’s easier to double the number of leads that you’re getting from the people already coming to your website than it is to double the number of people coming to it.
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When looking for information on a new product or service, whether as consumers or for the company that they work at, the first place many people go is Google. A much smaller number may go to Bing or another search engine, but on the websites that I’ve worked on the analytics typically show that 80-90 percent or more of search traffic is from Google. So getting the highest possible ranking on Google can be very important in driving new people to your site who are looking for what you sell – now. Continue reading
When a new, superior technology or process comes along, early adopters often gain an outsized competitive advantage; later that opportunity disappears. Laggards are often in the position of having to adopt the new technologies just to stay in business. Continue reading
Congratulations to HubSpot — yesterday they filed a $100 million IPO. Over the past 8 years the people at HubSpot have grown a company known for its terrific product and culture. That’s a real accomplishment. Continue reading