When I’m selling Internet marketing software or services and I receive a completed Contact Me form (not a white paper download or someone registering for a webinar, but someone filling out a form that says they want to talk with us about buying something – now) this is the sales research that I’ll do in the first five minutes: Continue reading
B2B predictive analytics is providing double digit increases in leads, opportunities and sales – sometimes high double digits. Early adopters of predictive analytics can reap huge sales increases while their competitors are wondering what hit them. Continue reading
B2B marketing is at an inflection point and marketers have the opportunity to prove contribution to revenue through development of leads and opportunities. They should embrace this challenge.
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Companies are giving increasing support to content marketing for a number of good reasons. Many of these companies, though, are not getting nearly the return that they could. Continue reading
This would seem like common sense, but common sense is not always so common:
Don’t advertise so much that you’re annoying your customers. Continue reading
I live in LinkedIn. When doing sales, I am looking up information on prospects, including connections I might have to them, all day long. Continue reading
If there is newsjacking, can there also be “adjacking”? Apparently, as Newcastle Brown Ale has hijacked the conversation about Super Bowl ads with its online “If We Made It” campaign. Continue reading
This is the fourth in my series on Google. Today we’ll have two posts; later today the post will be on analytics. Tomorrow’s post on the company and its corporate culture will wrap up the series. Continue reading
This is a continuation of my five-day series on Google. Previously I’ve looked at Google’s #1 position in search and search advertising, display advertising, mobile search and advertising, and video ads, YouTube, and its rising presence in social media (YouTube is both a video and a social media site). Tomorrow I’ll conclude with a post about Google’s corporate culture. Continue reading