This is the third part of my week-long series on Google. On Monday I talked about Google’s dominant role in search marketing and on Tuesday about Google’s industry-leading display advertising. Continue reading
This is Google Week on my blog. While content marketing, social and mobile are getting a lot of the attention in digital marketing these days, Google is still the 1,000-pound gorilla of online marketing — in part because it supports in various ways those new initiatives, too. Continue reading
Many, if not most, companies will say that their most valuable asset is their employees — that they value bright, pro-active employees who don’t just check the boxes but bring real additional value to their jobs. And one recruiting consultant recently wrote that companies should treat job candidates as customers, not vendors, “The new big thing for corporate HR is ensuring a great candidate experience.” But many companies fall far short of that. Continue reading
“Sales 2.0”, which is often called “social selling”, is one of the hottest topics these days. For example:
- Jill Rowley, the “Eloqueen” who now heads up social selling enablement at Oracle, says that “ABC” should be redefined from “Always Be Closing” to “Always Be Connecting”, and there’s a downloadable Eloqua Grande Guide to social selling (Eloqua is now owned by Oracle)
- Hootsuite has posted a three-part series on how to implement social selling
- Gerhard Gschwandtner hosts several “Sales 2.0” conferences annually
I recently started a LinkedIn group, Sales and Marketing Technology. I hope that you’ll join us. Here’s why:
Continue reading
Unless you’ve been living under a rock for the past two months, you knew that a new “Anchorman” movie was coming. Continue reading
Dear social media,
You know I love you. I spend more time with you than any other Internet content. Continue reading
Very few things in sales are more frustrating than working on a deal for weeks or months and then, before you get a decision, the prospect goes into radio silence. Phone calls aren’t picked up, and voice mails and emails all go unanswered. Continue reading
Storytelling is one of the best ways to create a bond with people, and content marketers should use it and other creative techniques to make their materials stand out. Read the full post on the Econsultancy blog. Continue reading