I recently interviewed Care.com CTO Dave Krupinski about how they developed a marketing attribution model and the value that it’s had for their company. Continue reading
In 2013, almost a decade after the founding of Facebook and seven years after the founding of Twitter, companies that aren’t listening to and participating in the social conversation do so at their own peril.
You can read the full post on the Econsultancy blog.
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The Internet has dramatically changed the customer journey for B2B and B2C customers. In some B2C industries it’s virtually eliminated the function of the sales person (remember travel agents?), and in others it’s presented sales people with a far more educated prospect and complex sales process. Continue reading
Publishers who permit disrespectful, spammy comments about their stories are discouraging people looking for intelligent conversations, and undermining their brands. Continue reading
AT&T has bought the naming rights to the Dallas Cowboys football stadium. Continue reading
France is the number one country in the world for international tourism, based on the number of foreign visitors. Continue reading
Yesterday was certainly a sad day for Boston. Continue reading
Often when I’m talking to a potential new client they’ll ask about industry benchmarks (“Our CTR is two percent, how does that compare to others?” or “Our CPA is $50, how does that stack up to X competitor?”). Continue reading
This post was originally published on the ISITE Design CMS Myth blog. Continue reading
“Customers don’t know what they want until we’ve shown them.” – Steve Jobs
According to Forrester, we’re now in the Age of the Customer (having, over the past century, previously gone through the Ages of Manufacturing, Distribution and Information). Customers now have far more choice, and far more power, than ever before. Continue reading