social media icons In 2013, almost a decade after the founding of Facebook and seven years after the founding of Twitter, companies that aren’t listening to and participating in the social conversation do so at their own peril.

You can read the full post on the Econsultancy blog.

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money1Often when I’m talking to a potential new client they’ll ask about industry benchmarks (“Our CTR is two percent, how does that compare to others?” or “Our CPA is $50, how does that stack up to X competitor?”). Continue reading

“Customers don’t know what they want until we’ve shown them.” – Steve Jobs

mexican-wrestling 170According to Forrester, we’re now in the Age of the Customer (having, over the past century, previously gone through the Ages of Manufacturing, Distribution and Information). Customers now have far more choice, and far more power, than ever before. Continue reading