I recently wrote about the information a salesperson can learn about a company in just a few minutes before responding to a new inbound lead. Continue reading
For a long time we’ve been hearing about information overload due to the exponential growth in content available on the Internet and coming at us daily via email, social media, hundreds of TV stations, newspapers and magazines (physical and digital), instant access to almost any book, movie or piece of music, etc. Continue reading
Companies are giving increasing support to content marketing for a number of good reasons. Many of these companies, though, are not getting nearly the return that they could. Continue reading
This would seem like common sense, but common sense is not always so common:
Don’t advertise so much that you’re annoying your customers. Continue reading
Unless you’ve been living under a rock for the past two months, you knew that a new “Anchorman” movie was coming. Continue reading
Zorian Rotenberg is the Vice President of Marketing at InsightSquared, which has developed an easy-to-use marketing and sales analytics SaaS product. Continue reading
I recently interviewed Care.com CTO Dave Krupinski about how they developed a marketing attribution model and the value that it’s had for their company. Continue reading
In 2013, almost a decade after the founding of Facebook and seven years after the founding of Twitter, companies that aren’t listening to and participating in the social conversation do so at their own peril.
You can read the full post on the Econsultancy blog.
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For a dozen years I ran my own agency, Magic Hour Communications, which I owned and was president and chief bottle washer at. Continue reading
AT&T has bought the naming rights to the Dallas Cowboys football stadium. Continue reading