You’ve probably seen some recent websites that use very long scrolling pages that often touch on several topics – it’s as if several pages were combined. These are often referred to as parallax style sites. (Technically a parallax site is one that also simulates a kind of three dimensional look with the plane closest to you moving faster than the plane(s) that are father away. But the term parallax has been also been more generally applied to any site with long, scrolling pages.) Continue reading
In the increasingly competitive world of content marketing it can be tempting to just put the pedal to the metal and produce as much content as possible: hundreds of blog posts, videos, webinars, infographics, emails, newsletters, white papers, social media posts – anything so long as it’s somewhat related to your industry. Continue reading
A few years ago I attended one of those multi-city marketing tours that software companies do – this one was by Eloqua, a major marketing automation company. Held in a hotel downtown it was a full-day event with probably 150-200 people attending. Continue reading
The Internet is full of bots, which means that not only may the traffic to your website be inflated but so too your social media following.
Twitteraudit.com is a site that quickly analyzes a sample of an account’s followers to estimate how many are fake. For Trump and Clinton, TwitterAudit estimates that about 40% of their followers are unreal. But fake follower accounts are so prevalent on Twitter that TwitterAudit gives 40% a green thumbs up! Continue reading
A/B testing is a traditional technique in direct marketing, and it’s common in digital marketing, too. People test alternate versions of landing pages, images, email subject lines, colors, offers, creative, and on and on. (In some cases when they have large volumes they may do multi-variate testing, too.)
But don’t necessarily assume that just because one option won that it’s always better. Continue reading
Many companies have a President’s Club to honor their top sales people. Sales reps who meet, or exceed, quota and other goals such as new business, year-over-year growth, or territory growth get a handshake from the President, CEO or chairman, and rewards can include cash bonuses, trips, and even cars, as well as the public recognition. Multiple President’s Club winners may reap even greater rewards. Continue reading
The amount of content (blogs, videos, infographics, webinars, market research, etc. etc.) being developed is increasing so rapidly that you could call it a tsunami. Unless you’re one of the fortunate few who’s in an industry where your competitors are not yet generating much content, it gets harder and harder every day to get your content noticed. Continue reading
You can use three types of marketing data to enhance your customer and prospect targeting:
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- First party data is your data. It includes previous customer buying history, how a person interacts with your website and emails (what Eloqua calls their digital body language), their attendance on webinars or physical events, and so on. First party data rules, and it’s inexpensive for you to gather and use.
Instagram is one of the largest social networks, with a quarter of the entire adult population using it. In terms of demographics use is somewhat heavier among women (which is true for most social media), and much heavier by Blacks (47% of Black Internet users are on Instagram) and Hispanics (38%) than Whites (21%). Continue reading
In the age of social media, where customers are sharing experiences and reviews on brands constantly, and making buying decisions based on those reviews from anonymous others, providing a great customer experience has never been more important.
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